Last updated: July 2025

This Privacy Policy explains what personal data we collect, how we use it, how we protect it, and what rights you have under the General Data Protection Regulation (GDPR) when you use the MessageCraft platform.

1. Who We Are

MessageCraft is developed and maintained by Altamira Software SRL, headquartered in Bucharest, Sector 4, Str. 11 Iunie, No. 15, Ground Floor, 030167, Romania, registered with the Trade Registry under No. J40/2823/26.02.2020, VAT No. RO42322168. You can contact us at any time at: privacy@message-craft.com.

2. What Data We Collect

To provide and improve the MessageCraft service, we collect the following categories of personal data:
— Identification data: first name, last name
— Contact data: email address, billing address
— Company information: company name, billing address
— Usage data: application metrics, user activity logs, session timestamps
— Technical data: IP address, browser type, device information, and other data collected via cookies or similar technologies

3. Why We Collect Your Data

We collect and use your personal data for the following purposes:
— To create and manage your MessageCraft account
— To deliver the services offered by the platform
— To process payments and manage billing
— To provide customer support and respond to inquiries
— To monitor usage and improve platform performance and user experience
— To comply with legal obligations

4. Legal Basis for Processing

We process your personal data only where we have a valid legal basis:
— Consent: for communications or non-essential cookies (where applicable)
— Contract: to provide and manage access to the MessageCraft service
— Legitimate interest: for security monitoring, product improvement, and analytics
— Legal obligation: where required to comply with applicable laws

5. Data Retention

We retain personal data only as long as necessary for the purposes stated above or as required by law. Account-related data is retained while your account is active and for up to 12 months after cancellation unless required longer by legal or financial regulations.

6. Who We Share Your Data With

We do not sell or rent your personal data. We may share it with trusted third parties, strictly for service operation:
— Cloud infrastructure and hosting providers
— Payment processors
— Analytics and monitoring tools
— Public authorities, if legally required

All our partners are contractually obligated to comply with GDPR and safeguard your data.

7. Your Rights Under GDPR

You have the following rights regarding your personal data:
— The right to access your data
— The right to rectify incorrect data
— The right to erasure ("right to be forgotten")
— The right to restrict processing
— The right to object to processing
— The right to data portability
— The right to lodge a complaint with the ANSPDCP: www.dataprotection.ro

To exercise your rights, contact us at privacy@message-craft.com.

8. Cookies and Tracking Technologies

MessageCraft uses cookies and similar technologies to:
— Ensure the platform functions correctly
— Monitor performance and usage
— Enhance user experience

You can manage your cookie preferences through your browser settings or via the in-app consent mechanism. For more details, see our Cookie Policy.

9. Data Security

We apply industry-standard technical and organizational measures to protect your personal data from unauthorized access, loss, misuse, or alteration. This includes encrypted storage, role-based access control, and continuous monitoring.

10. Policy Updates

We may update this Privacy Policy to reflect changes in our services or legal obligations. Any updates will be published on this page with the revised date.

If you have any questions about this Privacy Policy, please contact us at privacy@message-craft.com.

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